Lù Líu
graphic designer
/ illustrator

Visual designer with a background in fine art and illustration, with experience in brand identity, campaigns, packaging, and wayfinding. Focused on visual storytelling, thoughtful systems, and work that translates across physical and digital spaces.



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Selected in-house
LinkedIn
Email
IG

Between Things ...



SOYO

Brand Identity
Packaging
 
Soyo is a soy sauce brand concept rooted in the logic of fermentation and reframed through contemporary design language. The project explores how a familiar household product can function as a cultural surface for branding, identity, and visual expression.